About Fork & Firewall
Straight talk from someone who's been on both sides of the pass — and has no interest in selling you anything.
I've spent more than 30 years in hospitality technology — 17 of them at NCR, where I became a subject matter expert in Aloha POS. Before that, I was an independent reseller. And before any of that, I worked in restaurants and hotels, front of house and back of house.
That combination matters. I've sat at the management terminal during a Friday night meltdown. I know what it costs when the POS goes down mid-service. And I know exactly what to do about it — because I've fixed it hundreds of times.
I started Fork & Firewall because I kept seeing the same thing: restaurant operators getting sold technology they didn't fully understand, by vendors who weren't going to stick around to make it work. The jargon was thick, the contracts were long, and the support was thin.
I wanted to change that. Not as a reseller. Not as a vendor rep. As an independent consultant — someone with no skin in the game except making sure your tech actually works.
Most restaurant tech advice comes from people who benefit from what they recommend. Resellers earn commissions. Vendors have quotas. Even well-meaning advisors often have referral relationships that tilt their guidance.
When I tell you Toast is the right fit for your operation — or that it isn't — it's because I've evaluated your setup, your workflows, and your team. Not because someone's paying me to say it.
My job is to translate technology into plain language, help you ask the right questions, and make sure you're not signing a contract you don't fully understand. That's it.
Every recommendation comes with a plain-English explanation. You should understand what you're buying and why.
I don't earn referral fees from vendors. My only incentive is solving your problem.
I'm not looking to expand the engagement. I'm looking to fix the problem and leave you better off than I found you.
I've worked the floor. I know what breaks under pressure — and what actually matters to an operator at 7pm on a Saturday.
The first call is always free. No pitch, no pressure — just a straight conversation about your setup.
Book a Free 20-Minute CallNo obligation. No vendor referrals. Just honest advice.